Fan fiction is one of the fastest forms of advertising and entertainment in the world.During the first Harry Potter movies there were fanfic contests held.The top prize was an all exspense paid trip to the New York premier.When the Boondock saints sequal was announced Fanfiction.net almost crashed due to the increase or users uploading stories.
But beyond the free adverting fanfic is doing something else:getting America reading.There is no “average” reader,and that is what companies bank on.When Star Trek came out ,several new writers appeared on livejournal.Later it was revealed they were just advertisers,but if you read their comments you see moms from Tulsa,teens from Iowa and even doctors from Belgum.Fan fic can give instant exsposure to multiple demographics.